The American rug market is currently experiencing a fascinating transformation. For decades, the "Rugs USA" landscape was a predictable, middle-of-the-road space. A customer bought a rug, hoped it wouldn't get stained, and replaced it every 5-7 years. Today, that middle market is vanishing, replaced by two powerful, opposing forces: the demand for hyper-practicality and the desire for bespoke luxury.
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